About Ali


Ali began formatting for other indie authors when she discovered how much she enjoyed formatting her own. Since the spring of 2012 she's formatted over 300 print and eBooks, including books that went on to become USA Today, International and Amazon bestsellers.

As co-founder of IndieReCon, the world's first and largest online conference for indie authors, she's learned a lot about what it takes to be successful in today's publishing world. Her personal passion is author branding and bringing authenticity to an author's online presence. She has been teaching writers how to improve their brand for over three years.

Ali has worked as social media manager, ghost writer, formatter and editor for world-renowned authors and just starting-out authors--both are treated equally with the same professionalism and care.